Say hello to next-gen AI-powered ServiceNow CRM 

ServiceNow is a cloud-based platform that provides a range of modules to manage various business processes, including customer relationship management (CRM). ServiceNow integrates with CRM systems to provide a more comprehensive view of customer interactions across all channels and touchpoints.
Integrating CRM systems enables ServiceNow to pull customer data from the CRM system and populate it within ServiceNow modules, such as Customer Service Management and Sales Management. This integration provides a complete view of customer interactions, including service requests, support tickets, and sales opportunities.
ServiceNow also enables businesses to automate their workflows and processes, improving efficiency and reducing manual errors. For example, when a customer service ticket is created in ServiceNow, the system can automatically create a corresponding case in the CRM system, enabling sales teams to track the customer’s history and interactions.
Moreover, ServiceNow provides analytics and reporting capabilities to help businesses gain insights into customer behavior, track sales performance, and monitor customer satisfaction. These insights can help enterprises make data-driven decisions to improve customer interactions and business processes.
Overall, the integration between ServiceNow and CRM systems gives businesses a comprehensive view of customer interactions and enables them to manage customer relationships more effectively. It improves efficiency, reduces manual errors, and provides data-driven insights to help businesses make informed decisions.

Cloud CRM solution hosted and managed by a third-party vendor in the cloud. On-premise CRM is installed and managed on the organization’s servers and IT infrastructure. Hybrind CRM is a combination of cloud and on-premises deployment models, with some parts of the CRM solution hosted in the cloud. Others are installed and managed on the organization’s servers.

Adding Customer Service Management (CSM) to Customer Relationship Management (CRM) can significantly benefit businesses. Here are some of the key benefits of adding CSM to CRM:
1.Improved Customer Experience: CSM helps businesses provide timely and effective customer service, improving the overall customer experience. By managing service requests, tracking service level agreements (SLAs), and automating service processes, businesses can ensure that customers receive high-quality service that meets their needs.
2. Better Customer Retention: By providing effective customer service, businesses can improve customer satisfaction, leading to better customer retention. Happy customers are more likely to stay with a business and recommend it to others, which can help to grow the customer base and increase revenue.
3. Increased Efficiency: By integrating CSM with CRM, businesses can streamline their service processes and reduce manual effort, increasing efficiency and reducing costs. Automation can reduce errors and ensure service requests are handled promptly and accurately.
4. Comprehensive View of the Customer: By integrating CSM with CRM, businesses can gain a comprehensive view of the customer, including their service history, preferences, and needs. It can help businesses to tailor their service and marketing efforts to meet the needs of individual customers, which can improve customer satisfaction and loyalty.
5. Improved Collaboration: By integrating CSM with CRM, businesses can improve collaboration between service and sales teams. Service requests can be escalated to sales teams when opportunities arise, and sales teams can provide insights into customer needs and preferences to help improve service.
6. Proactive Customer Service: By integrating CSM with CRM, businesses can implement proactive customer service strategies. CSM enables businesses to identify service issues before customers report them and resolve them quickly. It can help businesses to prevent negative customer experiences and improve overall customer satisfaction.