Enhancing operational efficiency and user experience for RADCOM with ServiceNow CSM  

Key Facts

Industry

Telecommunication

Services

ServiceNow Integration

Solution

ITSM

Region

USA

RADCOM leveraged Aelum Consulting’s ServiceNow CSM capabilities to enhance operational efficiency and user experience within their telecommunications asset management framework.

The Company : RADCOM 

RADCOM is a leading telecommunications asset holder with a Customer Success Management (CSM) license, managing a vast portfolio of assets and maintaining thousands of active contracts. For over 30 years, RADCOM has been at the forefront of technological innovation, supporting major operators in transitioning to new network technologies, including the cloud and 5G. Customer-centricity, trust, and transparency have always been a driving force for RADCOM. As the company continued expanding its service offerings, it required an efficient and transparent system to seamlessly manage its extensive contracts and assets. 

The Challenge:/ RADCOM’s call for change in handling queries and data accuracy 

Earlier RADCOM had implemented a CSM application to automate case management and streamline contract handling to reduce manual intervention. However, they quickly encountered several issues:

  • End-users were unintentionally raising queries on cases where contract integrity was compromised, causing confusion and delays.
  • Privacy concerns arose because users could access queries raised by other members within their organization, creating a need for stronger controls.
  • The system’s analytics capabilities were lacking, making it difficult for decision-makers to gain visibility into cases and contracts.
  • The existing dashboards led to doubts about data accuracy, triggering multiple inquiries from stakeholders who questioned the reliability of the information.
  • Increased in communication gaps as there was no structured method to notify relevant parties about query priorities and updates.
  • They had multiple accounts, leading to instances where cases were raised instead of queries, complicating case management.
  • For historical data visualization, an enhanced solution was required to integrate and analyze data more effectively.

The Goal

RADCOM needed a solution that let end-users manage queries individually while ensuring privacy. The goal was to integrate a knowledge base for self-service, enable real-time notifications for query prioritization, and improve data accuracy for better decision-making. 

The Solutions

To make these processes more efficient and transparent, RADCOM decided to implement ServiceNow CSM. RADCOM reached out to Aelum Consulting for its expertise in ServiceNow implementation. Our team at Aelum collaborated closely with RADCOM to redesign their CSM application, focusing on enhancing operational efficiency and improving the overall user experience. Key features of the solution included: 

  • “How Do I” Section for Queries and Knowledge Articles: Developed a dedicated section named “How Do I” to help users navigate the system more effectively. It included a query widget allowing users to access and filter queries specific to them and integrate social Q&A functionality, enabling users to interact with relevant knowledge articles based on their company’s context, thereby reducing unnecessary queries. Segregated queries and Knowledge articles as per accounts along with the implementation of Sentiment Analysis. The Sentiment Analysis prioritized queries, gave the best possible Knowledge Articles to users, and resolved queries in seconds.
  • Enhanced dashboard for improved data accuracy: Replaced RADCOM’s existing dashboard with a new, comprehensive solution featuring updated indicators and visualizations. The new dashboard prioritized data validation to resolve accuracy concerns. 
  • Privacy measures and query management system: We implemented a portal-level query management system with privacy controls that ensured end-users could only view their individual queries. This helped maintain separation between individual queries and those raised by other members of the organization. 
  • Communication channel for query resolution: A robust communication system was set up to notify relevant parties when a query was raised. This system allowed for real-time alerts and prioritized responses based on the severity and nature of the query.

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