Delivering experience-led omnichannel retail solutions 

AI-powered, data-led solutions for retail and CPG to create seamless and
hyper-personalized customer experiences. 

Delivering experience-led omnichannel retail solutions 

AI-powered, data-led solutions for retail and CPG to create seamless and
hyper-personalized customer experiences.   

Unify online, in-store, and beyond with Retail Solutions  

Delivering seamless experiences across every channel is what shoppers expect today. Whether browsing online, buying in-store, or reaching support. This requires connected inventory across stores and e-commerce, service teams with complete customer histories, and operations connected from planning to fulfillment. 

With our ServiceNow expertise, we help retailers unify planning, operations, supply chain, digital commerce and service operations. So, you get real-time visibility, automated store operations, and the agility to respond to customer needs instantly. When your operations are truly connected, you deliver smart, responsive experiences that modern retail demands. 

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Our Solutions for Retail

Store Operations  

Driving consistent store execution through standardized processes, clear accountability, and role-based operational control. 

What you get

  • Standardized store execution 
  • Sales order control 
  • Operational compliance tracking 
  • Role-based interfaces 

Customer Experience and Support 

Delivering connected customer journeys with intelligent support, faster resolution, and personalized engagement across channels. 

What you get

  • Unified CRM operations 
  • AI-powered customer service 
  • Omnichannel case handling 
    configuration
  • Frictionless customer touchpoints 

Data Analytics 

Maximizing the productivity of field engineers and technicians with smart scheduling and mobile-first execution. 

What you get

  • Cross-functional intelligence 
  • Predictive performance insights 
  • Executive KPI visibility 
  • Decision automation signals

Our Expertise Across ServiceNow Product Suite for Retail  

Designed for smart manufacturing, these ServiceNow products unify IT-OT to enable enterprise-wide, future-ready transformation. 

Manufacturing Commercial Operations 

Transform how you manage orders, pricing, and contracts to accelerate revenue and improve customer experiences. 

Operations Technology Management 

Gain visibility and control across plant-floor systems to improve uptime, safety, and operational resilience. 

HR Service Delivery

Simplify workforce services and empower employees with seamless, digital HR experiences across the enterprise. 

IT Asset Management

Optimize asset lifecycles, reduce risk, and control costs with accurate, end-to-end asset visibility.  

 Supplier Lifecycle Operations 

Strengthen supplier collaboration and reduce risk with connected, transparent supplier lifecycle management.  

Field Service Management 

Improve service execution with smarter scheduling, faster resolution, and connected field operations.  

AI Capabilities Shaping the Future of Retail 

AI is redefining modern retail, from intuitive self-service to smarter agent support. We help retailers understand complex queries, connect data across channels and locations, and scale AI responsibly with transparent, governed data flows. So, you get seamless experiences, and your teams work faster, smarter, and with confidence. 

Conversational Retail AI 

Predictive Demand & Operations 

Unified Retail Data & AI 

Responsible AI Governance 

Segments We Serve

Automative 

Improving dealer operations, recall management, and production coordination across OEM ecosystems.  

Life Sciences

Enabling compliant, paperless manufacturing with full batch, quality, and audit readiness.

Chemical

Managing hazardous materials, compliance, and asset-intensive operations with full visibility.

Food & Beverages

Strengthening food safety, batch traceability, and compliance across fast-moving production lines. 

Electronics

Electrification and software-defined vehicles are reshaping automotive operations. By connecting development.

Generative AI for Retail  

We’ll guide you through every step—ensuring you achieve value quickly, adapt seamlessly, and grow strategically. 

Why Choose Aelum

Outsource Your Retail to Experts Who Deliver  

Case Study

See how we help enterprises solve common challenges within key industries.

Unified IT and Customer Service Operations on ServiceNow for Virgin Mobile UAE

Reduced service friction improved operational efficiency, and enhanced customer satisfaction within six months of go-live.

AI-Enabled Service Operations for ANSR

Leveraged automation and self-service to reduce manual effort and enhance service delivery across functions. 

Enterprise HR Policy Governance Transformation for Entain

Aligned policy lifecycle with knowledge visibility to ensure consistency, control, and better access management

Streamlined Dealer Finance & Audit Operations for Maruti Suzuki

Enabled faster processing, real-time financial insights, and improved compliance across dealer networks. 

Virgin Active Virgin
ANSR Active ANSR
Entain Active Entain
Maruti Active Maruti

Ready to Modernize Your  Retail?

Frequently asked questions

How can ServiceNow improve my store and retail operations?

ServiceNow improves store and retail operations by connecting store operations, supply chains, service, and teams on one platform. With AI-driven workflows, retailers gain real-time visibility, faster issue resolution, and consistent experiences across stores, channels, and regions.

Yeswe implement AI-powered risk, compliance, and security workflows on ServiceNow to detect issues early, automate controls, manage incidents proactively, and maintain governance across retail systems, data, and third-party integrations. 

Yes, we integrate ServiceNow with your existing ERP and POS systems, enabling unified data flows, automated workflows, and end-to-end visibility without disrupting your existing retail technology landscape. 

New and Noteworthy Insights

Our expert-curated resource hub for actionable insights, innovative strategies, and best practices to drive business