
Delivering experience-led omnichannel retail solutions
AI-powered, data-led solutions for retail and CPG to create seamless and
hyper-personalized customer experiences.
AI-powered, data-led solutions for retail and CPG to create seamless and
hyper-personalized customer experiences.
Unify online, in-store, and beyond with Retail Solutions
Delivering seamless experiences across every channel is what shoppers expect today. Whether browsing online, buying in-store, or reaching support. This requires connected inventory across stores and e-commerce, service teams with complete customer histories, and operations connected from planning to fulfillment.
With our ServiceNow expertise, we help retailers unify planning, operations, supply chain, digital commerce and service operations. So, you get real-time visibility, automated store operations, and the agility to respond to customer needs instantly. When your operations are truly connected, you deliver smart, responsive experiences that modern retail demands.
Our Solutions for Retail
Store Operations
Driving consistent store execution through standardized processes, clear accountability, and role-based operational control.
What you get
- Standardized store execution
- Sales order control
- Operational compliance tracking
- Role-based interfaces

Customer Experience and Support
Delivering connected customer journeys with intelligent support, faster resolution, and personalized engagement across channels.
What you get
- Unified CRM operations
- AI-powered customer service
- Omnichannel case handling
configuration - Frictionless customer touchpoints


Data Analytics
Enabling confident, data-driven decisions with cross-functional intelligence and predictive performance insights.
What you get
- Cross-functional intelligence
- Predictive performance insights
- Executive KPI visibility
- Decision automation signals
Logistics and Supply Chain
Optimizing inventory movement and fulfillment through transparent, demand-aligned supply chain operations.
What you get
- Inventory demand alignment
- Fulfillment orchestration
- Fleet movement tracking
- Supplier-to-store transparency


Workforce Management
Empowering retail teams with optimized scheduling, simplified HR services, and intuitive employee experiences.
What you get
- Digital employee service & support
- Intelligent work routing for branch & ops teams
- Capacity, skills & performance optimization
- Reduced manual effort & burnout
Franchise and Field Service Management
Standardizing service execution and governance across franchise networks and distributed retail operations.
What you get
- Franchise compliance governance
- Field service coordination
- Issue resolution workflows
- Network performance oversight

Our Expertise Across ServiceNow Product Suite for Retail
Designed for smart manufacturing, these ServiceNow products unify IT-OT to enable enterprise-wide, future-ready transformation.
Retail Operations
Empower store and franchise teams with AI tools that connect to headquarters, eliminate silos, and automate tasks so associates deliver faster, more efficient service.
Retail Service Management
Enable real-time visibility into operations and improve service response so you can resolve issues quickly, and customers get faster, better support.
Customer Relationship Management
Strengthen customer relationships and empower teams with intelligent tools that optimize operations and drive revenue and loyalty.
Customer Service Management
Accelerate resolutions with AI chat and self-service portals so agents work more efficiently and service costs drop significantly.
Sales and Order Management
Streamline lead-to-cash with unified catalogs and pricing so you accelerate deals, reduce quote time, and drive revenue.
HR Service Delivery
Centralize HR services and equip frontline workers to get help anywhere so employees stay productive and engaged.
AI Capabilities Shaping the Future of Retail
AI is redefining modern retail, from intuitive self-service to smarter agent support. We help retailers understand complex queries, connect data across channels and locations, and scale AI responsibly with transparent, governed data flows. So, you get seamless experiences, and your teams work faster, smarter, and with confidence.
Conversational Retail AI
Predictive Demand & Operations
Unified Retail Data & AI
Responsible AI Governance

Segments We Serve
Automative
Improving dealer operations, recall management, and production coordination across OEM ecosystems.
Life Sciences
Enabling compliant, paperless manufacturing with full batch, quality, and audit readiness.
Chemical
Managing hazardous materials, compliance, and asset-intensive operations with full visibility.
Food & Beverages
Strengthening food safety, batch traceability, and compliance across fast-moving production lines.
Electronics
Electrification and software-defined vehicles are reshaping automotive operations. By connecting development.
Generative AI for Retail
See how Gen AI transforms retail experiences, operations, and workforce productivity.

Why Choose Aelum
Outsource Your Retail to Experts Who Deliver
Case Study
See how we help enterprises solve common challenges within key industries.

Unified IT and Customer Service Operations on ServiceNow for Virgin Mobile UAE
Reduced service friction improved operational efficiency, and enhanced customer satisfaction within six months of go-live.

AI-Enabled Service Operations for ANSR
Leveraged automation and self-service to reduce manual effort and enhance service delivery across functions.

Enterprise HR Policy Governance Transformation for Entain
Aligned policy lifecycle with knowledge visibility to ensure consistency, control, and better access management

Streamlined Dealer Finance & Audit Operations for Maruti Suzuki
Enabled faster processing, real-time financial insights, and improved compliance across dealer networks.




Ready to Modernize Your Retail?
Frequently asked questions
How can ServiceNow improve my store and retail operations?
ServiceNow improves store and retail operations by connecting store operations, supply chains, service, and teams on one platform. With AI-driven workflows, retailers gain real-time visibility, faster issue resolution, and consistent experiences across stores, channels, and regions.
Do you offer AI-driven solutions for retail security and risk management?
Yes, we implement AI-powered risk, compliance, and security workflows on ServiceNow to detect issues early, automate controls, manage incidents proactively, and maintain governance across retail systems, data, and third-party integrations.
Can you integrate ServiceNow with our existing ERP and POS systems?
Yes, we integrate ServiceNow with your existing ERP and POS systems, enabling unified data flows, automated workflows, and end-to-end visibility without disrupting your existing retail technology landscape.
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