ServiceNow RSM Implementation Partner 

Equip your brick-and-mortar & eCommerce stores to deliver exceptional CX 

Improve service operations & provide consistent customer support with ServiceNow RSM

Provide connected store operations across departments with ServiceNow RSM. Aelum helps retail enterprises break down operational silos between headquarters, stores, and regional teamsOur certified RSM experts drive smarter store support operations, automate flow of work across teams, and bring customer support, store associates, and backoffice departments together into a single, unified resolution engine. Every customer interaction is powered by AI that draws full Customer 360 insights to personalize responses across any channel, instantly.  

Unveil trends & patterns with in-platform process mining 

AI-driven guidance & visibility across case lifecycle  

Resolve issues fast with ready-to-use case types & AI agents 

Our ServiceNow FSM Services

Optimize field operations, boost service efficiency, and elevate customer satisfaction with ServiceNow FSM 

Consulting

Our RSM experts assess your current service operations, identify gaps, and define the right roadmap for success. We help you align processes, workflows, and systems to deliver faster service resolution, proactive store management, and superior customer experiences

Implementation

We deliver structured ServiceNow RSM implementations that are customized for your business needs. From platform configuration to workflow design across customer service management, store operations, case management, order management, and omnichannel engagement, we deliver seamless deployments with rapid user adoption. 

Support and Maintenance

Our commitment goes beyond go-liveWe provide ongoing platform support, continuous improvements, and strategic enhancementsensuring your RSM solution adapts to evolving customer demands, retail complexities, and industry innovations while maintaining peak performance. 

Resource Augmentation 

 Scale your RSM team instantly with on-demand expertise. Aelum provides certified ServiceNow RSM experts on demand, whether you need short-term project support or a dedicated pod of experts to drive long-term retail transformation. 

Consulting

Our ITSM experts assess your current service operations, identify gaps, and define the right roadmap for success. We help you align processes, workflows, and governance to deliver faster and more consistent IT services. 

We deliver structured ServiceNow ITSM implementations that fit your business needs. From configuration to workflow design across incident, problem, change, and request management, we ensure a smooth rollout and quick adoption. 

Need ongoing help after go-live? We provide continuous support, enhancements, and optimization to keep your ITSM platform running efficiently as your business evolves.

Access certified ServiceNow ITSM professionals on demand. Whether you need short-term support or dedicated experts, we help you scale your team with the right skills.

What to expect from ServiceNow RSM

ServiceNow RSM includes core capabilities that transform retail operations: 

Connect your retail teams and elevate every customer interactio

Why Choose Aelum

Why Aelum for ServiceNow RSM

Our deep expertise across experience transformation, workflow design, and enterprise service delivery helps organizations realize faster adoption and measurable outcomes with ServiceX. 

AI-first approach to improve store operations and service quality   

Deep understanding of retail workflows, store management & customer service operations 

95+ RSM and ServiceNow certifications across our team   

Proven experience reducing resolution times and enhancing customer loyalty  

70+ FSM and ServiceNow certifications across our team 

AI-first approach to improve speed and service quality 

Practitioner-led delivery focused on real business outcomes 

FSM delivery aligned to KPIs, customer success, and business impact 

Case Study

See how we help enterprises solve common challenges within key industries.

Unified IT and Customer Service Operations on ServiceNow for Virgin Mobile UAE

Reduced service friction improved operational efficiency, and enhanced customer satisfaction within six months of go-live.

20%

Enterprises solve
common

200K

Employee experience

98

AI-powered workflows

ANSR enhances service delivery with AI-led operations

Telecommunications giant BT Group simplified processes to seamlessly connect people in more than 180 countries.

20%

Enterprises solve
common

200K

Employee experience

98

AI-powered workflows

ENTAIN enhances service delivery with AI-led operations

Telecommunications giant BT Group simplified processes to seamlessly connect people in more than 180 countries.

20%

Enterprises solve
common

200K

Employee experience

98

AI-powered workflows

HSBC enhances service delivery with AI-led operations

Telecommunications giant BT Group simplified processes to seamlessly connect people in more than 180 countries.

20%

Enterprises solve
common

200K

Employee experience

98

AI-powered workflows

Virgin Mobile Virgin Mobile
ANSR ANSR
Entain Entain
HSBC HSBC

Frequently asked questions

How does ServiceNow RSM differ from traditional retail store management tools?

Unlike traditional tools that operate in silos, ServiceNow RSM connects customer-facing and backend operations into a single digital workflow, standardizes service operations across stores, contact centers, and supply chains, and reduces operational costs through automation and self-service, something legacy tools cannot deliver at scale. 

RSM provides real-time visibility into performance with issue resolution, task management, and dashboards at the individual store level. Machine learning is used to route issues, recommend solutions, identify trends, and ensure faster resolution with minimal manual intervention. 

ServiceNow’s omnichannel case management gives teams full visibility into customer interactions across all channels, allowing associates to respond with context, speed, and confidence, delivering a seamless, unified experience regardless of whether the customer engages online, in-store, or via mobile. 

ServiceNow RSM provides real-time dashboards for store issues, SLA breaches, and resolution times. Retailers can track KPIs like first-call resolution and mean-time-to-repair, while heatmaps highlight which regions or stores raise the most frequent requests. 

Aelum’s certified RSM experts guide retailers from assessment to go-live and beyond, aligning workflows across store operations, customer service, and backoffice teams. With a phased implementation approach, continuous support, and an AI-first mindset, we help retailers maximize RSM value at every stage of their journey. 

Let's Connect

Let us help you take the first step towards transformation  









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