ServiceNow Sales Kickoff 2025: Key Announcements

  • By Aelum Consulting
  • February 12, 2025
  • 122 Views

A few days ago, ServiceNow Partner Kickoff 2025| Sales Kickoff 2025, was held at MGM Las Vegas, connecting with industry leaders and exploring the latest innovations, and strategize for the year ahead.

As a proud ServiceNow Premier Partner, Aelum Consulting was an active participant there to gain valuable insights, network with fellow experts, and explore how we can continue driving innovation with ServiceNow.

ServiceNow Sales Kickoff 2025 is an annual event bringing all partners together to share upcoming strategies, product updates, sales goals, and key initiatives for the year. This year’s event was particularly exciting, marked by a significant announcement in GenAI.

Key Takeaways from ServiceNow Sales Kickoff 2025

This year AI was undoubtedly the star of the show and ServiceNow revealed a comprehensive of GenAI offerings, poised to revolutionize the world of business transformation. Key takeaways include:

1. Expanded Partner Program & Increased Investment

ServiceNow has nearly quadrupled its investment in partner incentives and specializations, creating more opportunities to drive AI-led digital transformation. This expansion allows partners like Aelum Consulting to maximize value for customers through enhanced support, training, and strategic growth initiatives.

2. Stronger Revenue & Profitability Opportunities

ServiceNow is offering new incentives, rebates, and credits that can be applied to training, professional services, and practice-building resources. These benefits empower partners to scale their AI capabilities and improve market positioning.

3. AI & GenAI-Focused Specializations

The introduction of Additional Product Line Achievements (PLA) for Now Assist strengthens credibility in ServiceNow AI solutions. Partners can now further differentiate their expertise in AI across Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk.

Get Personalized Insights from our experts

At Aelum Consulting, we are committed to helping enterprises harness the full potential of ServiceNow’s AI-driven innovations. Our team of experts specializes in leveraging GenAI, automation, and industry-specific solutions to drive digital transformation, streamline operations, and enhance business outcomes.

Whether you’re looking to optimize workflows, implement Now Assist, or explore AI-led service management strategies, our team of 180+ ServiceNow certified experts is ready to guide you.

Looking Ahead: See Aelum at Knowledge 2025

Following the momentum of Sales Kickoff 2025, we are gearing up for Knowledge 2025, ServiceNow’s premier global event where industry leaders, innovators, and technology experts converge to explore the future of digital business transformation for enterprises.

Stay tuned for more updates, and let’s shape the future of enterprise together!

ServiceNow Sales KickOff Images